We do Media Planning and Implementation Traditional

and Digital Media

Amplify your business through noise breaking media strategy and planning. Astute Media focuses on selecting the right media at the right negotiated rate to achieve your objectives.

 

So, what is traditional media?

Think newspapers, magazines, radio, television, cinema, and all types of out of home posters. We include web banners on sites as traditional media because of how common it is.

 

Before you embark on any advertising, you need a media plan to know where you are going with advertising media.  The media plan is more vital than ever with Covid having rapidly changed the media landscape and the lack of adequate research. This requires a steady hand at the media coal face who is experienced. Astute Media have industry veterans with 30 + years of experience in the industry.

“News is a part of the explosion of social media and mobile devices, and in a way that could offer opportunity to reach more people with news than ever before."

Why it still matters?

Influencers aren't the only one's with Social Media. Several prominent news outlets and sources have social media channels and can use that digital platform as a way to participate in online conversations and amplify the impact and reach of the stories they share.

Online News Outlets are Still Thriving

Pitching to media contacts who have a presence both in print and digitally can be a great way for your brand to reach the in-between generation who isn't quite fully on social media, but who doesn't pay for newspaper subscriptions either. 

 

Digital Media - more leads, conversations and sales.

We create online user experiences, develop strategies and deliver great returns on all forms of digital media. Click here to view all our digital media services.

Did you know?

The average Instagram user spends 53 minutes on the app per day. (Oberlo, 2019) 

91% of shoppers want to hear from companies they do business with via email. (Sleeknote, 2019) 

There are 2.77 billion social media users globally. (Statitsa, 2019) 

Print Buying - printing of all marketing collateral. 

Printing is about the ability of the printer for the job/s at hand. All and every print requirement is expertly managed. We do short and long run printing with a managed service. Whether it is a book, magazine, newspaper, catalogue or brochure for your business.

 

We offer print services with web, flat sheet, cold set or digital. Selection depends upon the job at hand. Point of Sale (POS) requires further specialities and knowledge of what will work in store. We offer all POS possibilities and specialised packaging. Astute Media also offer design services.

The Strategy Process

  • ​Who is the target audience, and how many of them can best be  reached on which media platforms?

 

  • What is the circulation of each media platform?

 

  • Which media platform, divisions and verticals are most closely aligned with your brand, product and advertising campaign message?

  • What’s the best frequency level that your ads should be placed at?

 

  • How can the budget at hand be maximised to most optimally align with the highest reach and the correct target audience?

  • Astute Media take direction from research – insights into how consumers perceive media messages.

 

Contact

Steve Topp (Head of Media & Print)

steve@astutemedia.co.za

(+27) 82 573 8307

South Africa

Saskia Topp (Head of Digital & Design)

saskia@astutemedia.co.za

(+1) 312 539 6780

Chicago

© 2019 by Astute Media

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