• Saskia Topp

Your Online Must Haves and Why You Should Outsource

During Covid lockdowns there has been an explosion in the internet audience. News and online shopping in particular have grown exponentially. US online sales increased by 44% in 2020 and South Africa is not far behind with a 30% increase. These percentages are significant as South Africa’s online sales are now worth over R225 billion and growing. Covid lockdown proved a major driving for the online e.g. Takealot increased revenue by 28%.

Astute Media are a media agency specialising in budget conscious start-ups, new businesses and the smaller brand. Our experience allows us to cover all aspects of the advertising journey including, digital marketing, traditional marketing, graphic design and printing. Outsourcing the marketing to Astute media not only costs less than you think but will free you up to concentrate on your business where your expertise is greater.

Besides Covid, other factors have played a significant role in increasing web activity:

  1. Certainly Covid restrictions on closed brick and mortar stores and the need to social distance has been the major factor.

  2. Trust in online has grown. This is driven by e.g. online banking, purchasing airline tickets and the likes. More particularly, retail brands we trust such as Checkers, Pick n Pay, Woolworths and etc. all have strong online order offerings. Trust in these brands has made us less resistant to online purchase fears. What this means to you is that the barriers / mistrust of online purchasing are breaking down. However, you have to build trust. This is done by having a strong website that is easily found (SEO and PPC) and frequent communication via Social Media and email.

  3. Shoppers thoroughly research products online before buying. 81% research the product or brand before deciding. • ROBO – Research online – buy offline. Research indicates that 81 % of shoppers research products online before buying. • 56% say their shopping choices are influenced by Social media. What this means to you is that you need strong web presence social presence. What you say about your product is of vital importance.

  4. Social media – with 56 % of shoppers claiming to be influenced by Social media you need to be building a community and creating trust amongst consumers. Regular posts and emails to your client base keep them interested.

  5. Online in store. Over 15 % of shoppers in store – a 20 % year on year growth – visit your website while in store. E.G a fridge – they go to your website to check up about warranties, backup service and etc. What this means is that you need to aid shoppers in getting to your site by having site URL’s and QR codes etc. to make access easier.

  6. 38% of people will leave your website if they find in unattractive or hard to navigate. What this means is that you need a fast site with easy to find links and a great UX (user experience design).

  7. You need to promote your website online with SEO and PPC. There are billions of websites. Google has over 60,000 searches per second every day. You need to help customers find you easily via SEO (search engine optimisation) and PPC (pay per click – Google ads / Facebook ads). This is to aid being found.

  8. No need to re-invent the wheel. Don’t be scared of getting your business online whether for corporate reasons or for online sales. Unless you are a big business with deep pockets for custom API’s don’t reinvent the wheel. Getting started costs less than you think. There is nothing wrong with using e.g. Shopify to build an online sales system.

  9. Constant change e.g. Google Ads have changed the way in which keywords work. Unless you are expert at what is needed, you will not show as well as before.

  10. Astute Media are a media agency specialising in budget conscious start-ups, new businesses and the smaller brand. Our experience allows us to cover all aspects of the advertising journey including, Digital, Traditional, Design and Printing.

Written by: Steve Topp – Astute Media Sign up to our email newsletters References:

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